For Diesel, customer opinions are vital because it is not just a fashion brand, but a choice of lifestyle. It is probably the first and perhaps the only fashion company that believes in the global village concept.
Diesel aims to be an independent brand selling clothes that both innovative and different, the kind of things its customers couldn’t find anywhere else. To that end, Renzo Rosso surrounded himself with a young talented team with strong, new ideas that Diesel translates into luxurious yet completely cool clothes.
The philosophy of Diesel and its casual style and trendy designs make it a popular label with celebrities like Britney Spears, Rihanna and Kate Moss. But Diesel is not just an A-list brand. Its wide range of clothes, accessories, bags and shoes are designed to be worn by ordinary individuals who want to stand out from the crowd. Diesel guarantees you will be noticed in the streets, in clubs, at work and at play.
Thanks to its cosmopolitan world view, its strong connection with its young street-wise customers and its cool and trendy urban styling, Diesel has become one of the most successful Italian fashion houses in the world and looks set to continue its stellar orbit in the foreseeable future.